A conceptual technical sports apparel and accessories brand tailored for salt-water fishing. Our approach was both modern and sophisticated with tactically engineered products that surpass what is currently found in the market.

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On the product side, we designed a conceptual technical sports apparel and accessories brand tailored for salt-water fishing. Our approach was both modern and sophisticated with tactically engineered products that surpass what is currently found in the market. Each piece will be assembled with a modular approach. As such, the nature of the garments include attachments that allow the athlete to quickly access the gear they need and avoid added trips to their bags for equipment. The innovative approach to Noxx products allows athletes to fish more effectively and reduce the amount of equipment that needs to be considered for a day on the water.

From an identity perspective, we created a brand that would resonate with younger audiences. Noxx brings a technical, premium style that modernizes one of the longest standing sports in the world and kills any notion that fishing is for an older crowd that lacks fashion sense.