With the 2016 Rio Olympics on the horizon, we were engaged by adidas to develop the identity for their brand to be on display throughout the Games. After being provided limited assets, we were tasked with creating the visual identity, website and guest registration, collateral and VIP Lounge.

 

With a number of adidas-sponsored athletes participating in the Games, we developed a theme that would features these athletes and include a serious of inspirational keywords throughout the communications. These personal words and phrases reflected the individual stories, trials and triumphs that led to each athlete's participation on sport’s most storied stage.