Upon securing their position as the first national sponsor of the Rio 2016 Olympic Games — and exclusive rights in the Finance and Insurance Services category — Alias team members successfully submitted a proposal to roll out the entire creative program running from São Paulo to Rio. 

 

We began the 18-month project working with Bradesco’s design agency to finesse the brand’s look of the Games. Once the assets and tools were finalized, we designed, developed and produced all uniforms, hospitality areas, collateral, internal and external branding and vehicles.